2026 Ozon Global Brand Summit

Date: 2 December 2026
Venue: “Spring Cocoon” Gymnasium, Shenzhen Bay Sports Center

Hosted by Ozon, a Vice Council Member of the Greater Bay Area Import & Export Association (GBAIEA), the 2026 Ozon Global Brand Summit will be held on 2 December at the “Spring Cocoon” Gymnasium, Shenzhen Bay Sports Center. As Ozon’s annual flagship brand event for Chinese sellers, the summit has long drawn senior executives from the platform’s headquarters and China team at previous editions to roll out platform policies and resources, serving as an authoritative official gateway for Chinese sellers to tap into the Russian market. This marks the sixth consecutive edition of the summit. It centers on four key themes: market dynamics, platform updates, shifting consumer trends and business opportunities for 2027, with in-depth briefings on the latest policies and growth strategies.

According to statistics from the General Administration of Customs, China-Russia bilateral trade reached USD 214.306 billion in the first three quarters of 2026, a year-on-year increase of 30.6%. China’s exports to Russia stood at USD 98.059 billion, rising by 33.1%. The Russian market represents a high-potential blue-ocean growth area for the Greater Bay Area as it diversifies its foreign trade footprint. As Russia’s leading multi-category e-commerce platform, Ozon acts as a core channel for Chinese brands to enter this promising market. Per the platform’s Q2 2026 financial report, its gross merchandise volume (GMV) hit 2.446 trillion rubles in the first half of the year, up 36% year on year. The platform recorded 69.2 million active buyers (+14% YoY) and a total order volume of 1.742 billion orders in H1, surging 78% YoY.

The large user base and rising purchasing frequency demonstrate strong growth momentum in Russia’s e-commerce sector. We look forward to meeting member enterprises at the Ozon Global Brand Summit to seize new growth opportunities for overseas expansion.

Event Highlights

1. First-hand official platform information to mitigate policy risks Key management from Ozon Headquarters and China team will be present to elaborate on new platform rules, support packages and medium-to-long-term strategies, eliminating information asymmetry and helping participants accurately understand the Russian market framework.
2. In-depth analysis of market shifts to address pain points in product selection and growth Insights into market landscape, platform iteration, consumer preferences and prospects for 2027, unveiling real demands in Russia to help enterprises identify suitable niches and clarify their overseas expansion roadmap.
3. One-stop access to implementation resources to remove barriers for going global On-site consultations covering entry requirements, logistics rates, AI marketing tools and local service providers. Get all questions answered in one place to cut trial-and-error costs and launch store operations efficiently.
4. Cross-border e-commerce networking to expand Russia-focused trade partnerships Connect with Greater Bay Area foreign trade peers, brand sellers and supply-chain enterprises. The event facilitates targeted exchanges and creates opportunities for supply-chain collaboration, distribution and joint overseas ventures.